Circus Strategic Communications Inc.

Reviving your E-mail Marketing

While it seems like everyone is Tweeting about the next big thing, e-mail blasts are still one of the most accepted and effective ways of communicating directly with a large audience. Canadians are particularly receptive to marketing e-mails, registering to an average of 8.5 lists and in the retail industry the open rate still averages over 17%. (MailChimp.com) The key to gaining this permission is to send creative, relevant and trustworthy messages.

Sending unwanted e-mails can not only damage your reputation, it is prohibited under Canada’s data privacy act, and can lead to fines and even prosecution. How can you play within the rules here in Canada, and avoid getting blacklisted as SPAM?

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Tech - Toy Shenanigans

Whenever there’s there's a fun new technology to play with, the teams at Circus and Parade! are ready to pounce! We’re really just big kids who can’t wait to test these toys & max out their potential. For our clients this means new ideas, new strategies and innovative ways of driving their business on site and on line!

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Saving-face on Facebook

Feeling ready to join the “I hate Facebook“ Facebook group? It seems like every time we figure out how navigate the site everything changes again, and not always in our best interest. Sometimes the rules are changed and we are totally unaware!

Facebook has been receiving a lot of negative publicity about its privacy settings whereby Facebook configures new user accounts to what most would consider an “overshare”. Great news if you want to promote your brand, but a little frightening for the average user.

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Circus awarded LimeRidge Mall

November 2009 Circus was named Agency of Record for LimeRidge mall in Hamilton. LimeRidge, Hamilton's dominant shopping centre, boasts over 200 stores and services. Centre management requested a campaign that would build on their current "shopping should feel this good" positioning. With only two weeks before Santa’s arrival, Circus was asked to develop an exciting new campaign that would make everyone feel great ... not just good!! The bold "If they could talk" campaign was developed to let the products speak for themselves and show the variety of fashions and products that make customers feel good when they shop at LimeRidge.

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Guilty Pleasures at Holt Renfrew Centre

Everyone has one!  And Holt Renfrew Centre’s customers are ready to "tell all" for a chance to win a $1000 shopping spree! You can share your guilty pleasure while shopping at Holt Renfrew Centre for a chance to WIN a $1000 Shopping Spree at the store named in your entry during the HRC Guilty Pleasures contest ! And be sure to check out the online gift guide ... Haute Look, Cool Gifts, Guilty Pleasure! It’s all available at www.holtrenfrewcentre.ca. Contest closes Dec. 20.09.