Facebook Offers: Bringing Retail and Social a Little Closer Together!
Facebook recently unleashed it’s latest and greatest feature: Offers. This is a real game-changer for any business with a product or service to sell.
Using the new Offers feature, brands can publish limited time coupons and exclusive deals to their Facebook fans – which easy for customers to share and to redeem!
Simple and Effective
The process is very easy for brands: Decide what your offer is, how many you have to give away, and when it will expire. If you wish, you can even post a thumbnail image and include fine print!
When your fans click to redeem the offer on your page, or in their newsfeed, an email with the offer is sent to the fan’s email address listed on the account with details to redeem. It also makes a post to their newsfeed, so their friends can see the offer they have redeemed.
According to Facebook, the best types of offers include:
- Discounts bigger than 20%, Free offers
- Simple redemption details
- Reasonable expiration date
In addition, we recommend ensuring your staff is aware of the offer & redemption details to avoid confusion and frustration.
In our opinion, Facebook Offers could be a big thorn in the side of Groupon and similar daily-deal sites. While there is no option to charge money for certain offers like with Groupon, brands could give an offer guaranteeing a certain price for a particular promotion.
If you’ve got something to give away – Facebook offers can be an effective tool for you to spread the word! Have you seen or redeemed any offers yet? How has your experience been?