Wouldn’t you love to share your company’s promotional video on Facebook, while also allowing the visitor to follow the link back to your website? This feature used to only be available to brands which had been whitelisted by Facebook, but now it’s available for all!

We were pretty excited to test this out today, and embedded a short video into the website of our partners at Parade! Multimedia. Now whenever someone shares a link to experienceparade.com on Facebook, a thumbnail image will appear with a button to play the promotional video. See what we mean live on our Facebook page at http://www.facebook.com/CircusCommunications, or feel free to try it out by sharing the www.experienceparade.com link on your own wall!

What this means to the average user is that they will start seeing more video advertising in their newsfeed from the brands that they follow, but it’s up to the Facebook user whether or not they will click to play the video.

Developers, you’ll find documentation here: http://developers.facebook.com/docs/opengraph/. Note the following requirements:

• You are required to have a og:image thumbnail in order for this to work.
• The file must be played in .swf format, despite the documentation code set up with .flv
• They say Max width: 398px, Max height 460px, but we noticed it re-sizes anyways.

Admittedly, we’re just having a little fun today. If we had some time to dedicate to this, we’d be sure to have the final screen of the video displaying something really awesome, like a fun image, call to action or our URL. For now though, we were excited to share this fun new find with you.

Can you see yourself using this new feature? Let us know in the comments below!