How Graph Search works
Facebook introduced Graph Search to make it easier for people to find personally relevant info. This tool allows users to discover people, places and things by asking pertinent questions. For brands, there’s an opportunity to increase visibility by correctly optimizing their pages.
Here’s an example of how it works: to find yourself a new gym buddy, just ask Facebook which of your friends attend the gym regularly – maybe even the gym you visit. You can then expand this search to the friends of your friends, narrow it down by age or gender and even explore people’s photos of other nearby gyms.
By joining the waiting list, we were granted early access to Facebook Graph Search, which will soon be available in Canada. After discovering a variety of impractical and sometimes creepy uses of Graph Search, we finally came up with a few ways that this could benefit our clients and other brands online.